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Fleur De Lis is an international watch brand founded in Australia by two young Vietnamese individuals who share an endless passion for timepieces. Guided by the principle that “Simplicity is the key to true elegance” and with a desire to lead others to the realm of silent beauty, Fleur De Lis was officially established in 2017 in a small apartment in Melbourne.

We faced numerous challenges and ups and downs, relying initially only on the support of close friends and family. It took nearly eight months after launching to sell our first watch to a stranger, and two-thirds of the retailers wanted to return their stock in the second year. Undeterred, we persevered. This journey has been invaluable, as it has taught us so much and helped us grow tremendously. Above all, we are living our dream.

We believe in perfection and dare to challenge mediocrity to make a difference. The burning passion for pursuing perfection has always inspired master watchmakers to create the most precious and exquisite timepieces. Similarly, we are inspired by them, following in their footsteps, striving for perfection, and working to stand out.

Fleur De Lis focuses on beautiful and simple designs, with exceptional finishing quality down to the smallest detail. We aim to serve individuals who appreciate beauty, sophistication, elegance, discretion, and are ready to embrace the new. Our philosophy is that a watch should celebrate the wearer’s personality and aesthetic taste, offering a perfect fit, comfort, and modesty, while remaining irresistibly captivating. All Fleur De Lis collections embody this philosophy in its purest form.

Our greatest encouragement on this journey is seeing you live your dreams. We hope you will choose our watches to be your companion on your path to achieving them.