The Fleur De Lis logo, a delicately stylized image of the lily flower, embodies harmony and grace. More than a historical symbol with origins in French royalty, it represents noble values that transcend the notion of power. Its three petals symbolize faith, wisdom, and courage—the foundational pillars of life that guide individuals toward truth, goodness, and beauty, inspiring them to become their best selves and contribute positively to society, creating a better world.

• Faith, represented by the first petal, reflects morality and trust. It signifies living with love, honesty, and fairness, treating others with compassion and prioritizing the well-being of nature and community over personal interests. Faith fosters sustainability and social harmony.

• The second petal symbolizes wisdom, the ability to perceive and deeply understand the world, enabling sound and insightful decisions. Wisdom acts as a guiding light, ensuring we remain steadfast and purposeful in any circumstance.

• Courage, the essence of the third petal, represents inner strength to overcome life's challenges and adversities. It embodies perseverance, the ability to rise after failure, and the determination to press forward against all odds.

Discreetly integrated into the design of Fleur De Lis watches, the logo serves not just as a visual reminder of these profound values but also as a symbolic shield, offering a sense of safety and protection to its wearer. It remains a humble yet powerful emblem, enriching the design while resonating deeply with the heart of its meaning.